This year is Morgan’s 115th year. Since 1909 Morgan has been hand building small, light­weight sports cars that are a joy to drive.

In celebration of this milestone, every example of Morgan’s flagship Plus Six produced in 2024 will be known as the Plus Six 1909 and feature, at no extra cost, unique ‘1909’ badging on important touchpoints. The cars will also feature new aluminium welcome strips bearing the words ‘COACHBUILT AT PICKERSLEIGH ROAD’, a reminder of the craft and skill that goes into every Plus Six.

As part of the Plus Six 1909 offering, two additional metallic paint colours will be added to the options list – 1909 Halcyon Gold Metallic (pictured) and 1909 Heather Green Metallic.

For more information on the stunning Plus Six visit the Morgan Hertfordshire website or visit our Hertfordshire showroom


Morgan to celebrate coachbuilding with Pininfarina on a future vehicle collaboration
To celebrate more than two centuries of combined coachbuilding expertise, Morgan Motor Company has announced it is working with renowned design house Pininfarina on a future yet-to-be disclosed collaborative vehicle project.
The limited run of individual commissions will combine Morgan’s 21st Century coachbuilding philosophy with Pininfarina’s legacy of purity and elegance in design. Further details will be released in 2024, during Morgan’s 115th year.
Massimo Fumarola, Chief Executive Officer, Morgan Motor Company, said “Coachbuilding goes to the very essence of creating a car and is something that we have nurtured and protected at Morgan. We have found that to craft by hand and not through automation, and to let the heart of the creator shape a line or an object, is what allows the spirit of our company to shine through.
“For us, coachbuilding has an ethical meaning too. By doing something with your hands, it allows you to fully understand and appreciate the raw materials, and in turn respect the environment in which they were created.
“Coachbuilding is not constrained by trends and borders, as we are discovering through this collaboration. The shared passion between Morgan and Pininfarina is clear, and we look forward to sharing much more with our community in due course.”


Autumn storms couldn’t dampen the spirits in Malvern as The Drivers Union visited the Morgan Factory
A hardy group braved the first Autumn storms of the year and were rewarded with a unique access all areas factory tour and test drive experience at Morgan HQ in Malvern courtesy of the Morgan Hertfordshire team.
Guests toured the factory gaining insight into the bespoke handmade process that makes each Morgan unique – from the quintessentially Morgan Super 3 to the range topping Plus Six – guests saw them being made and then jumped behind the wheel for a driving tour of the beautiful Worcestershire countryside that surrounds the Malvern based business.


Morgan Hertfordshire launches new showroom to showcase the latest Morgan corporate Identity and model range
To support the evolution of the Morgan brand and developing product range, Morgan Hertfordshire has revealed a new showroom environment to highlight the new Morgan identity and showcase the 2023 model range – Plus Six, Plus Four and Super 3.
Featuring the Morgan brand pillars of Wood, Metal and leather, the showroom allows Morgan owners to build their own bespoke cars from the near limitless options available to them though a combination of tactile samples and digital configurator platform.


Morgan Hertfordshire on trend at the 2023 Savile Row Concours
Morgan Hertfordshire, part of the Bell Sport & Classic group of businesses took part in the celebration of sartorial elegance, craftsmanship and bespoke that is the Savile Row Concours. Showcasing the the very best of automobilia and tailoring, the event saw some of the finest cars and bikes take to the closed street that is the home of bespoke tailoring – Mayfair’s Savile Row.
We were proud to present the latest Morgan Super 3 and Plus Six models at this incredible event in parnership with Dege & Skinner.


We are very pleased to announce that Bell Sport & Classic is partnering with the iconic Morgan Motor Company to deliver a new Morgan dealership for Hertfordshire.
Sitting alongside the existing Bell Sport & Classic business, Morgan Hertfordshire will display Morgan’s latest corporate identity and act as a flagship for the brand
delivering a contemporary Morgan retail experience to new audiences.
Ahead of the official opening later this summer we are already operational and welcome enquiries and test drives for the exciting new Morgan Super 3 and Plus range.
The brand has a unique place in the automotive world and the blending of coach built craftsmanship with the almost limitless personalised commissioning really resonates with us.
The new cars deliver a genuinely thrilling sports car experience and, with the range continuing to grow, there is a lot to get excited about with the arrival of Morgan Hertfordshire
Contact the sales team today to book a test drive